One should either be a work of art, or wear a work of art - Oscar Wilde

Friday, 9 July 2010

Superchic: Heimstone

If I had to pick one designer to dress me this summer, it would be Alix Petit, the creative director of French label Heimstone. Heimstone was created in 2007 but suprisingly has remained fairly under the radar. The Spring/Summer 2010 collection is a wonderful mix of pretty dresses in rich earthy tones worn with wooden accessories: perfect for channelling your inner woodland nymph. The clothes are deliberately oversized and worn insouciantly throughout the campaign as though the gamine model (Lolita Jacobs) has smuggled them out of her cool older sister's wardrobe. The overall feel of the collection is extremely free-spirited: these are outfits to have adventures in.

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