Has anyone else ever noticed how on Gossip Girl, Blair Waldorf is never seen without the most divine underwear, even if she's just getting ready for school or hanging around her apartment? There are actually three schools of thought on girls who pay attention to detail like this:
1. They are obviously always prepared for action and therefore potentially slightly slutty.
2. They want to feel fabulous about themselves even if no one else will see or appreciate their efforts in this department.
3. This last one is slightly morbid but I have heard it said that if you have some kind of fatal accident and someone has to identify your body then you want to be discovered/remembered in an entirely positive way.
On second thoughts maybe number three was actually about bikini waxes but I can't remember where I heard it from! Anyway, you don't even need a reason to wear beautiful lingerie, so I am about to let you girls into one of London's best kept secrets: Apartment C on Marylebone High Street.
The essence of Apartment C is less 'boudoir'; more like stepping into your uber-chic best friend's bedroom, complete with art-deco inspired black walls, a Louis Quinze wardrobe, and a vintage chandelier hanging from the ceiling. The very best part however and what makes it so unique is that the store is split in two. At the front, you have a range of beautiful fine lace and silk underwear, bodices and stockings, with designers including Stella McCartney, Lake and Stars and my all time favourite: Princesse Tam Tam. As well as this you can also purchase French perfumes and other gifts such as scented candles and writing sets. After indulging yourself, walk to the back of the store to complete the experience where you can curl up with a trashy novel and drink a gin and tonic (what else?!) out of a teacup.
You'll want to move in and never ever leave.