|'Tough Talk' necklace, Tom Binns Spring Summer 2012|
As a member of exclusive New York's newest and most innovative e-commerce site, Moda Operandi, one can gain access to online trunk shows, which enables you to purchase the hottest items fresh off the catwalk and a season ahead of everyone else. Right now that means from the Spring Summer 12 collections (see above). Online has been the future of retail undoubtedly for years, but now it is also the future of branding: brands rely on building up a large part of their consumer goodwill by being digitally savvy and 'interacting' with their clients via the internet. It also makes more sense now that all the major fashion collections are essentially trans-seasonal. What will the next step be for the future customer experience???