One should either be a work of art, or wear a work of art - Oscar Wilde

Saturday, 12 June 2010

Fix Up, L'echarpe

When in Paris, whether you are a boy or a girl, there seems to be a unspoken understanding that no outfit is complete without a scarf of some description draped casually around your neck.

In Milan, if you walk down the street without sunglasses on, thanks for coming but you might as well not have bothered.

London however does not abide by rules and over here, anything goes. To New Yorkers (Manhattanites, not the more 'alternative' folk who live in Brooklyn), we are a scruffy, unkempt bunch with drastically bad teeth and nails. However I think the diversity of London is it's own defining feature and that is what makes it so exciting.

I write this in the wake of Graduate Fashion week. Such an event only goes to show the extent to which the London fashion scene welcomes innovation and fosters creativity. Our own traditional brands are constantly reinventing themselves; there is no tried and tested formula. One of my favourite campaigns this year featured Tilda Swinton for Pringle of Scotland (where I was lucky enough to do an internship as I learned about the history and tradition of this quintessentially British label). Tilda Swinton is no underage, cookie-cutter model but this undoubtedly made the campaign even more visually stunning and brought out the character of the clothes as well as the stylishness.

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