By George!

My favourite thing about Burberry is not the classic trench, nor is it any of Christopher Bailey's creations. Instead, it is the Burberry male models who always capture my attention. The latest campaign for Spring/Summer 2010 featured George Craig, the 20 year old lead singer of indie band One Night Only. The reason I adore his look is that it is as British as Burberry itself. Picture a cookie cutter Abercrombie model (Ken doll) and then picture his polar opposite: tall, deathly pale with chiselled cheekbones and a smouldering, icy glare. Bailey uses Mario Testino to shoot most of his campaigns and to me, Testino's photographs are always evocative and capture the mood of an entire setting to perfection. Just beautiful. That is all.