Monday: Object of Desire

7 Deadly Sins Tank by Urban Outfitters

On my Radar: Thomas Wakeford

New name to know: London based design duo Thomas Wakeford. Their Spring Summer 2012 collection took as it's inspiration: the awesomeness of Beetlejuice and 90's psychadelia. Sold!!!!

Thomas Wakeford Spring Summer 2012

Thomas Wakeford Spring Summer 2012

The Awesomeness of Beetlejuice:

Wednesday: Object of Desire

TWO TONE T from Zara.

On my Radar: Elliot Atkinson

Elliot Atkinson is definitely a designer who captures the imagination, and you have to think quite hard about his collections, which I like. I imagine him to be an enigmatic and romantic character. He describes his signature as 'Tough but feminine, with a beautifully dark and decadent woman in mind'. This is quite an ambitious statement, as I think this woman belongs more to fantasy than to real life; however I love the way Atkinson explores this theme, really getting the most out of this fabric and playing with contrasts. I look forward to seeing what he does next.

Elliot Atkinson, Spring Summer 2012

Elliot Atkinson, Spring Summer 2012

Elliot Atkinson Spring Summer 2012

Today's Inspiration

Song: Champagne Coast by Blood Orange

Imagery: from Cool as Ice

Absolutely love song and everything about this video SO much. (Fyi this is not the official video for the song but I think they are unreal together). Listening to this song, this voice and watching this video makes me feel so escapist  ... and in need of an adventure RIGHT NOW!!!

Tuesday: Object of Desire

Cross embroidered mini skirt by Topshop.

Wear it with: wedge heel ankle boots, a cotton T and a leather jacket.

The Death of A Salesman: how the internet is taking over the world

'Tough Talk' necklace, Tom Binns Spring Summer 2012

As a member of exclusive New York's newest and most innovative e-commerce site, Moda Operandi, one can gain access to online trunk shows, which enables you to purchase the hottest items fresh off the catwalk and a season ahead of everyone else. Right now that means from the Spring Summer 12 collections (see above). Online has been the future of retail undoubtedly for years, but now it is also the future of branding: brands rely on building up a large part of their consumer goodwill by being digitally savvy and 'interacting' with their clients via the internet.  It also makes more sense now that all the major fashion collections are essentially trans-seasonal. What will the next step be for the future customer experience???